My new obsession in recent weeks has been the beautifully-cultivated and exotically original designer advertising campaigns that have been released on a drip feed. Mulberry, Versace and Burberry among others have seen their campaigns for Autumn/ Winter 2013/14 set Twitter and the blogosphere alight. And so they should. Indeed, what I love about these advertisements most, and what other people probably hate, is their big budget nature, that every eyeliner flick, lock of hair and flap of clothing has been ever so carefully considered. These static sartorial salesmen are modern-day works of art. Every page I turned in the first fifty or so of August’s Vogue did not scream commercial at me, but was an image to be studied and visually devoured over. I think it makes it all the more exciting, not for a moment shallow, when you bring famous faces into the equation – they themselves are chosen as to how perfectly they reflect the tone of the brand. The sheer efforts that are gone to in order to ensure the shoot runs smoothly – photographer, model, styling, hair, make-up, budget – are phenomenal. Indeed it is no wonder that the accolade of a fashion campaign to your name spells deep approval from the industry. They are all fundamentally in pursuit of our attention, however Hans Holbein to Juergen Teller, these paintings and photographs are of the same ilk.
Here are Muse For Fashion’s favourite campaigns from Autumn/ Winter 2013/14…
Kate Moss does some drastic things for Donatella as she strips off and goes brunette. Moss’ list of campaigns will probably read like a fashion week schedule. At just nigh of 40 and with that body, she has still got it.
Where Emma Watson, Douglas Booth and Romeo Beckham have walked before, Sienna Miller and boyfriend Tom Sturridge became the new famous British faces of the famous British brand. Titled “Trench Kisses”, the campaign depicts what it says on the tin.
Cara Delevigne is still strutting around New York for DKNY it seems, flagging down yellow cabs and looking like she means business. The ‘It’ model of the moment bagged several campaigns this forthcoming season, including Saint Laurent and Pepe Jeans.
Dolce & Gabbana
Dolce and Gabbana, for all their sexed-up collections, shoot some very family-friendly campaigns. Their latest appears to have been inspired by a Sicilian Catholic monastery. So un-fashion it’s fashion.
The Milano fashion house’s new campaign, directed by Margherita Missoni and shot in Cornwall, features their trademark colourful prints and bohemian-luxe vibe.
This rather sinister offering from Prada features established supermodels Christy Turlington and Freja Beha, as well as newer faces Amanda Murphy and Kristine Froseth. The house pioneers this autumn’s wet hair look.
Georgia May Jagger is the elegant star of Sisley’s campaign alongside her boyfriend, Josh McLellan. Jagger appears to have inherited a confidence in front of the camera from her mum, model Jerry Hall.
Teleported straight out of a sultry, 1920s setting, models Carolyn Murphy, Gisele Bundchen, Isabeli Fontana and Karen Elson are photographed by Steven Meisel looking expensively vintage. Actress Michelle Williams (top right) also secures her first fashion campaign for the brand’s handbags.
As if you have not seen enough of her already in 2013, Cara Delevigne pops up again, this time looking quizzical for the popular British handbag brand. Handbag owls are in, did you know.